Nordic Playstation Shipments

Egmont, parent company of Nordic Playstation distributor Nordisk Film has released it's 2009 Annual Report for the year ending December 31 2009.

2009 Hardware Shipments / LTD:

PS3: 250,000 / 750,000
PS2: 90,000 / 2,540,000

Nordisk Film 2009 Annual Report:



Nordisk Film 2008 Annual Report:



Nordisk Film 2007 Annual Report:



Egmont Annual Reports

Scandinavian Nintendo Sales

Bergsala, Nintendo's distributor in Denmark, Norway, and Sweden announced shipment numbers for Wii and DS at the end of 2009. They previously announced 2008 numbers in January 2009.

2009 / LTD:

Wii: 370,000 / 900,000
NDS: 350,000 / 1,300,000

Note that these numbers do not include Finland, where Amo Oy is the distributor.

2009
2008

Norway 2009

Q4 Hardware Units / LTD:

PS3: 40,903 / 192,221
NDS: 36,831 / 318,587
WII: 25,012 / 160,066
PSP: 6,198 / 122,389
PS2: 3,620 / 612,285
360: N/A*

DSL: 27,980 / 296,046
DSi: 8,851 / 22,541

2009 Software Value: NOK 539,883,437 (2008: NOK 668,451,517)

PS3: 27.1% - NOK 146,103,272 (NOK 172,504,346)
360: 19.9% - NOK 107,435,378 (NOK 102,864,920)
PC: 16.9% - NOK 91,337,558 (NOK 126,815,193)
WII: 14.2% - NOK 76,873,291 (NOK 88,174,967)
NDS: 13.9% - NOK 75,069,016 ( NOK 69,923,327)
PS2: 6.9% - NOK 37,009,337 (NOK 99,953,770)
PSP: 1.1% - NOK 6,055,585 (NOK 7,630,632)

*Microsoft does disclose hardware figures, however, from 2009 Microsoft first party software is included for the first time.

Link (Norwegian)
Full Spreadsheet (XLS)

Q1 - Q3 2009

Nordic-wide software chart on it's way

From MCV's Nordic Market Report (PDF, page 19).

However – despite the on-going challenges – the Nordic games market is growing up. Its retail sector has matured, with the likes of GAME and GameStop in the territory. Meanwhile, the industry’s trade bodies are working hard with governments and financial bodies, while an official Nordic-wide chart isn’t far away either.

“The Swedish trade body MDTS and the Nordic Game program are doing a great job with the political agenda,” says Nordic Games MD Pelle Lundborg.

“I am positive that there are less tough challenges ahead, and whatever they are, the industry is now grown up enough to deal with them – similar to how ELSPA in the UK have got very organised in dealing with issues.

“To get the financial industry more involved is still tough, but things started moving in the right direction here as well during 2009. A pan-Nordic reporting – similar to Chart-Track – is soon underway and is well needed.”

Nordic region market report

MCV's full Nordic Market Report can be read from page 19 of this PDF.

NORDIC MARKET OVERVIEW

Chris Stanton-Jones of emerging market specialists Catapult Business Solutions provides us with a detailed run-down of the Nordic video games market…

The Nordic games market is expected to be flat year-on-year. The first two quarters were the hardest and the MDTS (Sweden trade association) reported that in Sweden game sales were down five per cent in unit terms and 10 per cent down in value terms. Trading in Q3, however, was much improved and elevated the overall cumulative years performance.

The Danish games market appears to be achieving greater growth than the other territories. In the first seven months of 2009, Danish software sales rose three per cent year-on-year. By comparison, the Swedish software market for the period went up one per cent while sales fell one per cent in Norway.

In terms of share by region, Sweden is the largest market, with about 40 per cent share, and Finland is the smallest with about 17 per cent.

In terms of hardware, after a slow start to 2009, PS3, Wii and Xbox 360 have all shown considerable growth and momentum since their price reductions.

All formats are close both in terms of installed base and week-on-week sales. It will be a fascinating contest to see who might emerge as a leader. These three formats now dominate the software business with over 55 per cent of the market value.

The PC market is still large but no longer dominates the sector, and its value share is now down to 18 to 20 per cent. PlayStation 2 software sales are down dramatically year-on-year but still sizeable and outselling DS and PSP formats combined. DS is the largest selling console although it might be starting to reach its peak.

It is difficult to track the market properly with no official sell-through data in Norway and Finland. This should be a priority for the Nordic games industry to solve.

Last year there was no major change in the retail landscape although Media Markt – a relatively new entrant to the Nordic market – are reported as one of the chains that has increased their market share the most.

There has been no significant change in retail’s buying behaviour or terms with suppliers as a result of the financial crisis.


Catapult Business Solutions estimates for the Nordic market:

Norway Q1-Q3 2009

Total Hardware Units (LTD):

NDS: 57,777 (281,756)
PS3: 43,189 (151,318)
WII: 15,902 (135,054)
PSP: 7,875 (116,191)
PS2: 7,264 (608,665)
360: N/A*

DSL: 44,087 (268,066)
DSi: 13,690 (13,690)

Total Software Value: NOK 310,165,109 (2008: NOK 349,121,377)
PS3: 26.3% (NOK 81,530,815)
360: 17.9% (NOK 55,586,768)
PC-: 17.5% (NOK 54,306,393)
WII: 14.1% (NOK 43,722,973)
NDS: 13.8% (NOK 42,810,223)
PS2: 9.2% (NOK 28,595,136)
PSP: 1.2% (NOK 3,612,801)

Link (Norwegian)
Full Spreadsheet (XLS)

*Microsoft does not allow it's hardware figures to be published, however, from 2009 Microsoft first party software is included for the first time.

It's interesting to note that PS3 has now passed Wii in total hardware sales. Whilst Xbox 360 hardware figures are unavailable, with PS3 software revenue 50% higher than Xbox 360 software revenue it seems quite likely that PS3 is now the leading current generation console in Norway.