European and North American 2009 Hardware and Software Units

From Famitsu's 2010 White Paper:

European 2010 Hardware and Software Sales

From Nintendo's latest Financial Results Briefing:



"Pixel Count";

2010 European* Hardware Unit Sales:

WK: Wii / PS3 / 360
01. 208,600 / 129,700 / 84,700
02. 97,500 / 66,100 / 53,400
03. 83,900 / 55,100 / 44,100
04. 86,400 / 59,300 / 48,300
05. 77,100 / 55,100 / 43,200
06. 81,400 / 54,200 / 44,100
07. 78,000 / 46,600 / 44,100
08. 80,500 / 55,500 / 39,000
09. 74,600 / 55,500 / 30,500
10. 64,000 / 55,500 / 37,200
11. 64,000 / 55,500 / 31,400
12. 74,600 / 46,600 / 29,700
13. 81,800 / 51,700 / 40,300
14. 64,400 / 41,500 / 30,100
15. 58,500 / 39,800 / 28,000
16. 55,900 / 38,100 / 26,300
TT: 1,331,200 / 905,800 / 654,400

*UK, France, Germany, Italy, Spain, Netherlands, Belgium

For comparison here are US sales through March (Week 13):



2010 US Hardware Unit Sales:

Mon: Wii / PS3 / 360
Jan: 465,800 / 276,900 / 332,800
Feb: 397,900 / 360,100 / 422,000
Mar: 557,500 / 313,900 / 338,400
TTL: 1,421,200 / 950,900 / 1,093,000

And Japan:



2010 Japanese Hardware Unit Sales:

WK: Wii / PS3 / 360
01. 76,772 / 61,591 / 5,461
02. 57,349 / 35,156 / 4,622
03. 45,167 / 26,966 / 3,343
04. 42,309 / 34,431 / 4,089
05. 36,149 / 25,450 / 3,651
06. 37,501 / 24,811 / 3,428
07. 31,652 / 32,130 / 2,453
08. 36,241 / 27,763 / 2,510
09. 33,880 / 28,824 / 2,764
10. 31,460 / 26,481 / 2,668
11. 31,101 / 50,164 / 2,419
12. 36,849 / 48,323 / 3,002
13. 30,938 / 38,877 / 2,676
14. 25,345 / 28,973 / 3,218
15. 24,344 / 25,590 / 2,442
16. 23,691 / 25,629 / 2,214
TT: 600,748 / 543,284 / 50,960

2010 Total EU*, JP*, & US** Hardware Unit Sales:
Wii: 3,353,148
PS3: 2,399,984
360: 1,798,360

*Weeks 1-16, Europe = UK, France, Germany, Italy, Spain, Netherlands, Belgium
** Weeks 1-13

A better comparison will be available when NPD release US April data next week, then JP & US will be weeks 1-17, and EU will be weeks 1-16.

2010 European Software Sales*



It's possible to "pixel count" Just Dance Sales;


Europe* Weeks 1-15 2010:

Top 30:
01. [WII] Wii Fit Plus (Nintendo)
02. [WII] New Super Mario Bros. (Nintendo)
03. [WII] Just Dance (Ubisoft) - ~890,000 / ~1,390,000
04. [PS3] Final Fantasy XIII (Square Enix)
05. [NDS] Pokemon Soulsilver (Nintendo)
06. [PS3] Call of Duty: Modern Warfare 2 (Activision)
07. [WII] Mario Kart Wii (Nintendo)
08. [PS3] God of War III (Sony)
09. [NDS] Pokemon Heartgold (Nintendo)
10. [PS3] Heavy Rain (Sony)
11. [WII] Wii Sports Resort (Nintendo)
12. [360] Battlefield: Bad Company 2 (EA)
13. [PS3] Battlefield: Bad Company 2 (EA)
14. [PS3] FIFA 10 (EA)
15. [360] Call of Duty: Modern Warfare 2 (Activision)
16. [360] Mass Effect 2 (EA)
17. [NDS] New Super Mario Bros. (Nintendo)
18. [360] Final Fantasy XIII (Square Enix)
19. [WII] Wii Play (Nintendo)
20. [WII] Mario & Sonic at the Winter Olympic Games (Sega)
21. [NDS] Mario & Sonic at the Winter Olympic Games (Sega)
22. [NDS] Professor Layton and the Pandoras Box (Nintendo)
23. [360] FIFA 10 (EA)
24. [360] Biosock 2 (Take 2)
25. [360] Aliens Vs Predator (Sega)
26. [PS3] Assassin's Creed 2 (Ubisoft)
27. [360] Forza Motorsport 3 (Microsoft)
28. [PS3] Grand Theft Auto IV (Rockstar Games)
29. [PS3] Darksiders: Wrath of War (THQ)
30. [NDS] The Legend of Zelda: Spirit Tracks (Nintendo)

*Europe = UK, France, Germany, Italy, Spain, Netherlands, Belgium

Here's the US Top 30:


Again, it's possible to "pixel count" Just Dance sales;

Dec: ~380,000
Jan: 191,900
Feb: 275,400
Mar: ~240,000



This chart separates SKU's, I've included available YTD sales figures through March, however some of these (such as God of War III) are for combined SKUs.

US Jan - Mar 2010:

Top 30:
01. [WII] New Super Mario Bros. (Nintendo) - 1,669,700 / 5,879,700
02. [NDS] Pokemon Soulsilver Version (Nintendo) - 1,020,000 / NEW
03. [PS3] God of War III (Sony) - 1,100,000* / NEW
04. [360] Call of Duty: Modern Warfare 2 (Activision)
05. [WII] Wii Sports Resort (Nintendo)
06. [WII] Wii Fit Plus W/Balance Board (Nintendo)
07. [PS3] Final Fantasy XIII (Square Enix) - 828,200 / NEW
08. [360] Battlefield: Bad Company 2 (EA) - 825,500 / NEW
09. [360] Mass Effect 2 (EA)
10. [NDS] Pokemon Heartgold Version (Nintendo) - 761,200 / NEW
11. [WII] Just Dance (Ubisoft) - ~710,000 / ~1,090,000
12. [PS3] Call of Duty: Modern Warfare 2 (Activision)
13. [WII] Mario Kart Wii (Nintendo)
14. [360] Biosock 2 (Take 2)
15. [360] Final Fantasy XIII (Square Enix) - 493,900 / NEW
16. [NDS] New Super Mario Bros. (Nintendo)
17. [PS3] Battlefield: Bad Company 2 (EA) - 451,200 / NEW
18. [WII] Wii Fit Plus (Nintendo)
19. [360] Army of Two: The 40th Day (EA)
20. [PS3] MAG (Sony)
21. [PS3] MLB 10: The Show (Sony) - 349,200 / NEW
22. [PS3] Heavy Rain (Sony)
23. [NDS] Mario Kart DS (Nintendo)
24. [PS3] God of War Collection (Sony)
25. [PS3] Dante's Inferno (EA)
26. [360] Dante's Inferno (EA)
27. [WII] Mario & Sonic at the Winter Olympic Games (Sega)
28. [NDS] Mario & Sonic at the Winter Olympic Games (Sega)
29. [NDS] Mario & Luigi: Bowser's Inside Story (Nintendo)
30. [WII] Wii Play (Nintendo)

*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware

Archive: European April 2008 Monthly Software Sales

I found this sample of GfK Media Control's April 2008 International Top Line Report interesting. A top line report is a summary of the key findings of a more comprehensive report. This suggests that GfK Media Control offer a more indepth monthly report on the European & Australian video gaming markets.

This report is from before GfK aquired a majority shareholding in Chart-Track in July 2008. Chart-Track cover sales in the UK, Ireland, and Denmark. Presumably GfK's monthly report now also includes these countries. This leaves Finland and Norway as the only Western European countries not currently covered by Chart-Track. I understand that plans are on the way for GfK to also track sales in these two countries.

Here are the console software market coverage shares of the different countries covered in the report:

Australia: 100%
France: 99%
Portugal: 85%
Netherlands: 70%
Belgium: 70%
Switzerland: 70%
Spain: 69%
Italy: 68%
Austria: 65%
Germany: 55%
Sweden: 52%

Note that most of these national trackers were once separate companies with different methodologies that have since been aquired by GfK. Thus GfK Australia and GfK France, with 100% and 99% coverage respectively probably already extrapolate for the whole market and obviously don't actually track the whole market. It seems that the others just report their tracked sales, and give a market coverage % for the end user to extrapolate themselves.

So here are the extraploated figures;

Console Software Unit Sales (April 2008 / YTD 2008):

France: 2.395m / 9.875m
Germany: 1.873m / 9.745m
Australia: 1.17m / 4.3m
Spain: 0.913m / 5.304m
Italy: 0.925m / 4.265m
Netherlands: 0.471m / 2.043m
Sweden: 0.381m / 1.817m
Belgium: 0.357m / 1.543m
Switzerland: 0.214m / 0.923m
Austria: 0.176m / 0.985m
Portugal: 0.118m / 0.6m

Data is also available for value along with a separate chart for PC software.

Whilst Mario Kart Wii topped charts all over Europe, Portugal was the odd man out, where Mario Kart Wii didn't even make the Top 5. Austrian, Belgian, and Portuguese charts aren't publicly available to my knowledege, so it's good to know that they exist, even if we usually don't get to see them.











PDF

EU (GfK) + US (NPD) Hardware Sales

Activision have posted total hardware sales for US and Europe through 2009 citing NPD & GfK as sources.

Calculating European sales by deducting US sales gives:

US (NPD):
Wii: 27.1m
360: 18.6m
PS3: 11.1m

EU (GfK):
Wii: 23.9m
360: 13.4m
PS3: 11.9m

However it's unclear exactly which countries are included in Europe, and whether Canada is included with US or not. Although Eastern Europe, Finland, and Norway can safely be exlcuded as GfK don't track hardware sales in these regions.

NDS passes 40M in Europe, Wii passes 20M

According to Nintendo of Europe's internal sales panel NDS has become the best ever selling video game system in Europe with 40M units sold, they also claim Wii to be "the fastest selling home console in Europe by reaching the 20 million milestone in just over three years". Whilst they didn't give out annual sales, they previously gave out annual and LTD sales for 2008, making it possible to calculate 2009 sales.

2009 European Sales (2008) [LTD]:
NDS: 9M (11.2M) [40M]
Wii: 5.8M (8.3M) [20M]

That puts Wii down 30% and NDS down 20% during 2009.

Xbox 360 passes 10 million in Europe, Middle East, and Africa

Microsoft have announced that Xbox 360 has passed 10,000,000 unit sales in EMEA* region. They announced passing 9,000,000 sold to consumers a little over three months ago, so if like previous EMEA announcements this should be a sell through figure.

MCV

*Microsoft's EMEA region includes: UK, Ireland, France, Germany, Italy, Spain, Belgium, Norway, Sweden, Denmark, Finland, the Netherlands, Austria, Switzerland, Portugal, Greece, Poland, Czech Republic, Russia, Hungary, Slovakia, South Africa, and UAE

Japanese, North American, and Western European software and hardware unit sales 2008

PDF

Whilst the chart only says United States when adding up Famitsu Japanese, GfK European, and NPD US hardware unit sales the totals come up a bit short of the totals posted above, however, once Canadian NPD sales are included the totals match almost perfectly once rounding errors are taken into account. Therefore I'm fairly confident that the above chart also includes Canada along with the US.

Comparison of individual region totals to Famitsu White Paper totals:



Deducting European and Japanese figures from Famitsu White Paper totals leaves us with more accurate North American hardware sales:



Doing the same with software sales gives the NPD software units by platform figures, which I haven't seen published before:

Wii at 17m in Europe

According to this interview with Stephan Bole of Nintendo France Wii has sold 17m in Europe, but it's unclear if this is sold to retailers or consumers. Last month Microsoft claimed 9m Xbox 360s sold to consumers in Europe and said this was about 1m more than the PS3.

Unfortunately due to differences in the definition of Europe and unclear sources (GfK, internal estimates, or shipped?) the following figures may not be comparing exactly the same thing, they also fail to include PS3 Slim sales which Sony recently claimed to have sold 1m to consumers Worldwide in the first 3 weeks.

Wii: 17m
360: 9m
PS3: 8m

Western Europe through 2008 (GfK)

European Market Data for 2008 (millions of units)



Countries: UK, France, Germany, Spain, Italy, Netherlands, Belgium, Luxembourg, Denmark, Norway, Sweden, Finland, Portugal, etc.
Source: Famitsu Game Hakusho/White Paper 2009 / GfK