Nordic Playstation Shipments

Egmont, parent company of Nordic Playstation distributor Nordisk Film has released it's 2009 Annual Report for the year ending December 31 2009.

2009 Hardware Shipments / LTD:

PS3: 250,000 / 750,000
PS2: 90,000 / 2,540,000

Nordisk Film 2009 Annual Report:



Nordisk Film 2008 Annual Report:



Nordisk Film 2007 Annual Report:



Egmont Annual Reports

Scandinavian Nintendo Sales

Bergsala, Nintendo's distributor in Denmark, Norway, and Sweden announced shipment numbers for Wii and DS at the end of 2009. They previously announced 2008 numbers in January 2009.

2009 / LTD:

Wii: 370,000 / 900,000
NDS: 350,000 / 1,300,000

Note that these numbers do not include Finland, where Amo Oy is the distributor.

2009
2008

Sweden 2009

Total Software Units: 7,434,201 (2008: 7,680,542)

PC: 2,334,636 (2,667,692)
360: 1,315,462 (1,077,033)
PS3: 1,125,425 (981,112)
Wii: 1,007,191 (842,709)
NDS: 787,113 (609,711)
PS2: 756,797 (1,367,470)
PSP: 107,577 (127,994)

Total Software Value: SKR 2,835,865,600 (2008: SKR 3,030,359,451)

360: SKR 657,733,571 (SKR 629,430,307)
PS3: SKR 603,032,399 (SKR 580,527,054)
Wii: SKR 539,967,694 (SKR 488,092,897)
PC: SKR 515,784,219 (SKR 609,656,840)
NDS: SKR 285,407,845 (SKR 212,010,516)
PS2: SKR 206,062,271 (SKR 473,691,008)
PSP: SKR 27,877,601 (SKR 36,585,831)

2009 Top 20:
01. [PC] The Sims 3
02. [WII] New Super Mario Bros Wii
03. [PS3] Modern Warfare 2
04. [360] Modern Warfare 2
05. [WII] Wii Sports: Resort
06. [PC] Modern Warfare 2
07. [NDS] New Super Mario Bros
08. [WII] Mario Kart Wii
09. [PC] World of Warcraft: Wrath of the Lich King
10. [PS3] FIFA 10
11. [360] FIFA 10
12. [WII] Wii Fit
13. [PS3] Assassin's Creed 2
14. [PS2] Singstar Abba
15. [PC] World of Warcraft
16. [360] Assassin's Creed 2
17. [PS3] Little Big Planet
18. [WII] Wii Fit Plus
19. [PC] Counter-Strike 1: Anthology
20. [360] NHL 10

All Formats Top 10 2004-2009 (All 100,000+):
01. World of Warcraft
02. The Sims 2
03. Guitar Hero 3: Legends of Rock
04. World of Warcraft: The Burning Crusade
05. Call of Duty: Modern Warfare 2
06. World of Warcraft: Wrath of the Lich King
07. Call of Duty 4: Modern Warfare
08. Grand Theft Auto 4
09. Grand Theft Auto: San Andreas
10. Battlefield 2











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Nordic-wide software chart on it's way

From MCV's Nordic Market Report (PDF, page 19).

However – despite the on-going challenges – the Nordic games market is growing up. Its retail sector has matured, with the likes of GAME and GameStop in the territory. Meanwhile, the industry’s trade bodies are working hard with governments and financial bodies, while an official Nordic-wide chart isn’t far away either.

“The Swedish trade body MDTS and the Nordic Game program are doing a great job with the political agenda,” says Nordic Games MD Pelle Lundborg.

“I am positive that there are less tough challenges ahead, and whatever they are, the industry is now grown up enough to deal with them – similar to how ELSPA in the UK have got very organised in dealing with issues.

“To get the financial industry more involved is still tough, but things started moving in the right direction here as well during 2009. A pan-Nordic reporting – similar to Chart-Track – is soon underway and is well needed.”

Nordic region market report

MCV's full Nordic Market Report can be read from page 19 of this PDF.

NORDIC MARKET OVERVIEW

Chris Stanton-Jones of emerging market specialists Catapult Business Solutions provides us with a detailed run-down of the Nordic video games market…

The Nordic games market is expected to be flat year-on-year. The first two quarters were the hardest and the MDTS (Sweden trade association) reported that in Sweden game sales were down five per cent in unit terms and 10 per cent down in value terms. Trading in Q3, however, was much improved and elevated the overall cumulative years performance.

The Danish games market appears to be achieving greater growth than the other territories. In the first seven months of 2009, Danish software sales rose three per cent year-on-year. By comparison, the Swedish software market for the period went up one per cent while sales fell one per cent in Norway.

In terms of share by region, Sweden is the largest market, with about 40 per cent share, and Finland is the smallest with about 17 per cent.

In terms of hardware, after a slow start to 2009, PS3, Wii and Xbox 360 have all shown considerable growth and momentum since their price reductions.

All formats are close both in terms of installed base and week-on-week sales. It will be a fascinating contest to see who might emerge as a leader. These three formats now dominate the software business with over 55 per cent of the market value.

The PC market is still large but no longer dominates the sector, and its value share is now down to 18 to 20 per cent. PlayStation 2 software sales are down dramatically year-on-year but still sizeable and outselling DS and PSP formats combined. DS is the largest selling console although it might be starting to reach its peak.

It is difficult to track the market properly with no official sell-through data in Norway and Finland. This should be a priority for the Nordic games industry to solve.

Last year there was no major change in the retail landscape although Media Markt – a relatively new entrant to the Nordic market – are reported as one of the chains that has increased their market share the most.

There has been no significant change in retail’s buying behaviour or terms with suppliers as a result of the financial crisis.


Catapult Business Solutions estimates for the Nordic market:

Swedish Market Down in H1 2009

The Swedish market saw an overall decline in H1 2009 with sotware units down 4.6% to 2.73m from 2.86m a year earlier. The format breakdowns were as follows;

PC: 36% - 983,399 (-0.9%)
360: 13.7% - 372,742 (-1.1%)
PS2: 13.4% - 367,005 (-30.1%)
PS3: 13.4% - 365,361 (-0.8%)
Wii: 11.6% - 317,554 (-6.8%)
NDS: 9.5% - 260,140 (+28.8%)
PSP: 2.3% - 62,822 (+32.0%)

In terms of value the market was down sharper by 10.4% from 1,049m SKR in 2008 to 940m SKR in 2009. The format breakdowns were as follows;

PC: 22.4% - SKR 210,381,938 (+3.0%)
PS3: 19.9% - SKR 187,357,453 (-12.5%)
360: 19.0% - SKR 178,960,880 (-15.5%)
Wii: 16.6% - SKR 155,687,047 (-13.2%)
PS2: 10.9% - SKR 102,520,502 (-38.8%)
NDS: 9.9% - SKR 92,751,453 (+53.8%)
PSP: 1.4% - SKR 12,761,589 (+10.4%)



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