SCE Asia officially enter Indonesian market

Press Release:

SONY COMPUTER ENTERTAINMENT ASIA STARTS
ITS PLAYSTATION® BUSINESS IN REPUBLIC OF INDONESIA
New Slimmer & Lighter PlayStation®3 and PSP® (PlayStation®Portable) (PSP-3006) and
PSP® (PlayStation®Portable)go (PSP-N1006) First Hit to Indonesian Market on 1st of October 2009

Jakarta, Republic of Indonesia, October 1, 2009 – Sony Computer Entertainment Asia (SCE Asia) today announced that the company will initiate the PlayStation® business in Republic of Indonesia on October 1, 2009, making the world’s popular computer entertainment systems and services available to the PlayStation fans and consumers in the country. Indonesia will be the 7th country in the SCE Asia territories.

Along with the initiation of the PlayStation business in Indonesia, SCE Asia will introduce to the market, the new PlayStation®3 (PS3™) (CECH-2006A) computer entertainment system featuring an extremely streamlined form factor with a 120GB Hard Disk Drive, PSP® (PlayStation®Portable) (PSP-3006) handheld entertainment system in 7 colors, a wide selection to choose from to match the user’s lifestyle and preference, as well as a new evolution of the PSP system, PSP® (PlayStation®Portable) go (PSP-N1006). The new PS3, PSP and PSPgo will become available in stores from 1st of October, 2009, at very attractive suggested retail prices of 4,499,000rb, 2,599,000rb and 3,599,000rb respectively (including tax). With the launch of the PlayStation platforms, users in Indonesia will be able to enjoy a wide variety of entertainment content including games, music, photos and movies as well as services through PlayStation®Network on the favorite entertainment systems.

Australia: PS3 sells 47,000 in September + Wii forecasts

SCE Australia's Michael Ephraim claims 47,000 PS3s sold in September, nearly as much as Wii, and outselling Xbox 360 by more than three to one. That would mean something like ~50k Wiis and ~15k 360s sold last month.

September rough estimates:

Wii: ~50k
PS3: 47k
360: ~15k

Nintendo's Rose Lappin expects to sell a further 400,000 Wiis by the end of the year on top of the current 1.4m, and expects to be at 2m total by March 2010. She also says 3m is a possibility by the end of 2010.

Nintendo's Wii forecasts:

Dec 2009: 1.8m
Mar 2010: 2m
Dec 2010: 3m?

Link

Japanese market drops in FY2009 (Enterbrain)

Enterbrain (famitsu) first half of fiscal year 2009 (March 30, 2009 - September 27, 2009)

Total Market: 2,137.8 billion yen. (down 10.5% from 2008)
Hardware: 808.6 billion yen (down 15.1% from 2008)
Software 1,329.1 billion yen (down 7.5% from 2008)

Hardware sales:

[NDS] 1,698,818 (27,851,784)
[PSP] 813,604 (12,618,193)
[WII] 594,398 (8,547,552)
[PS3] 581,676 (3,591,071)
[360] 137,059 (1,138,250)

TOP 5 software sales

[NDS] Dragon Quest IX: Defenders of the Starry Sky (Square Enix) - 3,925,285 / NEW
[NDS] Pokemon Heart Gold / Soul Silver (Pokemon Co.) - 2,067,609 / NEW
[WII] Wii Sports Resort (Nintendo) - 1,194,491 / NEW
[NDS] Friend Collection (Nintendo) - 1,156,103 / NEW
[WII] Monster Hunter 3 (Capcom) - 908,693 / NEW

Famitsu

And calender year 2009;

FY2009 H1 figures + CY2009 Q1 figures

(Dec 29, 2008 - September 27, 2009)

CY2009 Market Value

Total Market: 351.36 bln yen (down 13.6%)
Hardware: 138.96 bln yen (down 19.3%)
Software: 212.40 bln yen (down 9.4%)

CY2009 HW Sales

[NDS] 2,716,508 (27,851,784)
[PSP] 1,539,709 (12,618,193)
[Wii] 1,020,731 (8,547,552)
[PS3] 926,705 (3,591,071)
[360] 272,083 (1,138,250)
[PS2] 220,000 (21,768,000) (rounded)

ESAC Release "Essential Facts About the Canadian Computer and Video Game Industry (2009)"

ESAC have released their annual report on the Canadian video game industry, unfortunately unlike previous years this year's contains no market data. Thus I have yet to see any market data for total software units or value in 2008. From a previous article it's known that the overall market for Software, hardware, and accessories was worth C$2.09b in 2008 with 3.1m units of hardware sold.

It seems that Canadian data is hard to come by these days, with nothing released since an overall market report for Q1 '09, and no hardware numbers released since 2008.

The report did however contain top 20 software charts for the year ending in July;

Swedish Market Down in H1 2009

The Swedish market saw an overall decline in H1 2009 with sotware units down 4.6% to 2.73m from 2.86m a year earlier. The format breakdowns were as follows;

PC: 36% - 983,399 (-0.9%)
360: 13.7% - 372,742 (-1.1%)
PS2: 13.4% - 367,005 (-30.1%)
PS3: 13.4% - 365,361 (-0.8%)
Wii: 11.6% - 317,554 (-6.8%)
NDS: 9.5% - 260,140 (+28.8%)
PSP: 2.3% - 62,822 (+32.0%)

In terms of value the market was down sharper by 10.4% from 1,049m SKR in 2008 to 940m SKR in 2009. The format breakdowns were as follows;

PC: 22.4% - SKR 210,381,938 (+3.0%)
PS3: 19.9% - SKR 187,357,453 (-12.5%)
360: 19.0% - SKR 178,960,880 (-15.5%)
Wii: 16.6% - SKR 155,687,047 (-13.2%)
PS2: 10.9% - SKR 102,520,502 (-38.8%)
NDS: 9.9% - SKR 92,751,453 (+53.8%)
PSP: 1.4% - SKR 12,761,589 (+10.4%)



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Wii at 17m in Europe

According to this interview with Stephan Bole of Nintendo France Wii has sold 17m in Europe, but it's unclear if this is sold to retailers or consumers. Last month Microsoft claimed 9m Xbox 360s sold to consumers in Europe and said this was about 1m more than the PS3.

Unfortunately due to differences in the definition of Europe and unclear sources (GfK, internal estimates, or shipped?) the following figures may not be comparing exactly the same thing, they also fail to include PS3 Slim sales which Sony recently claimed to have sold 1m to consumers Worldwide in the first 3 weeks.

Wii: 17m
360: 9m
PS3: 8m

PS3 Slim sells 40,000 in Australia

Not sure if this is sold to retailers or consumers, but Sony says it sold "40,000 PS3 Slim consoles in the first two and a half weeks, including 21,000 in the first four days".

Link

PS3 Slim sells 4,600 units in New Zealand (GfK)

From an SCENZ press release;

Sony Computer Entertainment New Zealand (SCENZ) announced today that the new slimline PlayStation®3 (PS3™) 120GB console has enjoyed a very successful debut in New Zealand; with more than 4,600 units sold between launch on the 3 September up to 20 September.

PS3 was the number one selling console in New Zealand during launch week and official GfK figures reveal the console has held that position each week since its launch. This news comes as SCE globally announced yesterday at Tokyo Games Show the introduction of a PS3 250GB console launching this October and a Motion Controller arriving mid-2010.

David Hine, Sales and Marketing Director, Sony Computer Entertainment New Zealand said, “The new PlayStation 3 slim model has experienced exceptionally strong sales in the New Zealand market. Sales exceeded 4,600 units in 17 days and sold through more than 2,800 in the first 4 days alone.”

Link

Mixed results for Dutch market in H1 2009

PC games saw a decline in both value and units from 1.35m worth €19.7m in 2008 down to 1.16m worth €18.6m in 2009. Console software rose from 3.25m units worth €115.24m in 2008 to 3.40m worth €116.6m in 2009.

Hardware saw a slight drop with 0.54m units sold in 2009 compared to 0.55m in 2008. The drop in value was sharper at €108.68m compared to €118.04m in the previous year.



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August 2009 UK Charts

August 2009 Individual Format Top Ten

01 [WII] Wii Sports Resort (203,000)
02 [WII] Wii Fit (59,000)
03 [WII] Ashes Cricket 2009 (47,000)
04 [PS3] Ashes Cricket 2009 (45,000)
05 [360] Ashes Cricket 2009 (38,000)
06 [WII] Mario Kart Wii (34,000)
07 [WII] Wii Play (24,000)
08 [WII] EA Sports Active (24,000)
09 [PS3] Call of Juarez: Bound in Blood (21,000)
10 [360] Fight Night Round 4 (19,000)

Check out the UK LTD Charts by platform for the latest update