Swedish Market Down in H1 2009

The Swedish market saw an overall decline in H1 2009 with sotware units down 4.6% to 2.73m from 2.86m a year earlier. The format breakdowns were as follows;

PC: 36% - 983,399 (-0.9%)
360: 13.7% - 372,742 (-1.1%)
PS2: 13.4% - 367,005 (-30.1%)
PS3: 13.4% - 365,361 (-0.8%)
Wii: 11.6% - 317,554 (-6.8%)
NDS: 9.5% - 260,140 (+28.8%)
PSP: 2.3% - 62,822 (+32.0%)

In terms of value the market was down sharper by 10.4% from 1,049m SKR in 2008 to 940m SKR in 2009. The format breakdowns were as follows;

PC: 22.4% - SKR 210,381,938 (+3.0%)
PS3: 19.9% - SKR 187,357,453 (-12.5%)
360: 19.0% - SKR 178,960,880 (-15.5%)
Wii: 16.6% - SKR 155,687,047 (-13.2%)
PS2: 10.9% - SKR 102,520,502 (-38.8%)
NDS: 9.9% - SKR 92,751,453 (+53.8%)
PSP: 1.4% - SKR 12,761,589 (+10.4%)



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