SCE Asia officially enter Indonesian market

Press Release:

SONY COMPUTER ENTERTAINMENT ASIA STARTS
ITS PLAYSTATION® BUSINESS IN REPUBLIC OF INDONESIA
New Slimmer & Lighter PlayStation®3 and PSP® (PlayStation®Portable) (PSP-3006) and
PSP® (PlayStation®Portable)go (PSP-N1006) First Hit to Indonesian Market on 1st of October 2009

Jakarta, Republic of Indonesia, October 1, 2009 – Sony Computer Entertainment Asia (SCE Asia) today announced that the company will initiate the PlayStation® business in Republic of Indonesia on October 1, 2009, making the world’s popular computer entertainment systems and services available to the PlayStation fans and consumers in the country. Indonesia will be the 7th country in the SCE Asia territories.

Along with the initiation of the PlayStation business in Indonesia, SCE Asia will introduce to the market, the new PlayStation®3 (PS3™) (CECH-2006A) computer entertainment system featuring an extremely streamlined form factor with a 120GB Hard Disk Drive, PSP® (PlayStation®Portable) (PSP-3006) handheld entertainment system in 7 colors, a wide selection to choose from to match the user’s lifestyle and preference, as well as a new evolution of the PSP system, PSP® (PlayStation®Portable) go (PSP-N1006). The new PS3, PSP and PSPgo will become available in stores from 1st of October, 2009, at very attractive suggested retail prices of 4,499,000rb, 2,599,000rb and 3,599,000rb respectively (including tax). With the launch of the PlayStation platforms, users in Indonesia will be able to enjoy a wide variety of entertainment content including games, music, photos and movies as well as services through PlayStation®Network on the favorite entertainment systems.